As consumers, we often pay top dollar and go to great lengths to find clothes that not only look good, but feel good, too. If you’re anything like us, you’ve probably had an uncomfortable experience with clothing before – no pun intended. And, if you’re anything like us, you often find yourself gazing into your reflection in H&M dressing room anxiously wondering if you have just always had shorter-than-average arms or if the turtleneck you grabbed off the shelf was actually intended to be sold to a fashion-forward gibbon with a credit card.
The point is, when it comes to clothing, we are seemingly faced with an eternal dilemma – would you rather pay a hefty price for clothes that actually fit well, or would you rather opt for fast fashion that has the tendency to make you feel as if your shoulders are on backward?
We were tired of being forced to choose, so we decided to do something about it.
What’s in a good women’s shirt fit?
Ultimately it comes down to the material.
As a clothing company, we are acutely aware of the fact that one size doesn’t fit all. Unfortunately, until technology improves, it would be costly to both producer and consumer to create custom sizes for billions of human beings. That’s why we intentionally choose fabric combinations that can stretch and flex to include every body type.
Fibers like polyester resist wrinkling and shrinking, increasing the lifespan of the garment, while rayon is light and breathable. These soft, resilient materials allow each specific cut to fit in all the right places without being restrictive. That’s why all of our women’s shirts make a practical base layer in the winter and a must-have in the summer heat.
Our athletic cut is perfect activewear.
The name speaks for itself – our Athletic cut features a scoop neck that offers the advantage of being unrestrictive and comfortable, allowing the wearer to move freely regardless of the activity. The slender shirt has a tighter fit in the bust and body. Because of its longer seams, this design is particularly suitable for being worn as a base layer on a powder day or underneath a backpack on a hot summer day.
The Athletic cut is a 50/50 cotton polyester blend that offers the best of both worlds – durability and comfortability. This ratio proves to be a rugged companion in the elements without risk of fraying or stretching under continual duress.
Tried and true, the Athletic fit has always been a hit, but we felt we kept hearing from women who wanted a cut that was curvier, longer, and more tailored to a woman’s shape.. That’s why we created the Valerie cut.
Unwind in our curviest fit yet.
We designed the Valerie cut after one of our favorite tees that was cute and slenderizing but still extremely comfortable. This v-neck has a flared cut and a curved bottom hem that gives the garment more room in the bust and body of the shirt, meaning it’s actually cut to fit your body.
We use a unique blend of polyester, cotton, and rayon for the Valerie because it gives the fabric a soft, supple quality that embraces the curves of the body without restricting movement or sacrificing fashionability.
Clothes should be fun to wear.
With our two newest additions to the women’s collection, we aim to make comfortable, fashionable options for any outdoor activity. Although we can’t single-handedly cure the problems that come from cheap, cookie-cutter clothes and fast fashion, we are doing our part to listen to our customer’s demands and provide quality clothing for everybody.