Category Archives: Innovation In Apparel

Defining Quality

quality | ˈkwälədē |  noun (plural qualities) 1 the standard of something as measured against other things of a similar kind; the degree of excellence of something:  In America today, everyone shops for quality – and why not?  If you’re going out shopping, why wouldn’t you look for the one item that when you compare it to other items is the best?  Makes sense.  It’s […]

How We Created the Best Hoodie in the World

best hoodie in the world

A Functional Hoodie that’s More than a Fashion Statement There are a lot of clothing companies that claim to have created the best hoodie around.  Some make their own claims; others have journalists claim it for them.  So when designing the best hoodie in the world, how do you compete with all of the companies […]

Patriotism and Honoring the Essence of the Olympic Spirit

I was raised in a sports family. Everything was sports or related to athletics in some way. When I was younger and taking piano lessons, I went so far as to asking ‘who won?’ at the end of a recital. You can’t talk very long to my dad about any subject under the sun and […]

Valerie v. Athletic Fit: What’s the Difference?

As consumers, we often pay top dollar and go to great lengths to find clothes that not only look good, but feel good, too. If you’re anything like us, you’ve probably had an uncomfortable experience with clothing before – no pun intended. And, if you’re anything like us, you often find yourself gazing into your […]